Our society is in a state of change and especially for companies it is now possible to make their contribution to the transformation into the new, contemporary economy. The modern tendency to approach things more consciously and to reflect on them is blurring the boundaries between outside and inside in many spheres. Physical presence is becoming relative, protective murals are coming down, offices are increasingly becoming places of encounter, empathy, openness and transparency are replacing formal fortresses and hierarchies. A clear statement, values and purpose are crucial for a functioning corporate philosophy. The inside and the outside follow a corporate personality with integrity that can communicate clearly.
Spaces are part of this communication – and space design is the intuitive tool to shape it througn all senses. The corporate identity can be tangibly communicated by space design, both inside and outside. The "inside" is the "engine", creating rooms – workspaces and labs where teams communicate, processes happen and strategies are thought. The "outside" is the face, the show rooms – here it is about product communication and corporate presence towards customers and partners. Inner&Outer Branding Experience is the concept of an authentic transparent and consistent corporate presence. Through a mindful strategy, consistent storytelling, functional design and high-end realization, this idea can be implemented in reality.
Where shall we start? Exactly where you are. On the way to new spatial communication, it's important to understand what exactly is being communicated. Does everyone agree on the goals? Does everyone have the same idea about the final result?
Before starting the journey, together we define the essential points. I will support you to give your company a guideline, to bring clarity into the communication and to place goals of the spatial design.
Brand communication is always a story told through inner (workspaces, labs) and outer (showrooms, temporary presence modules) space design.
Places of encounter follow the concept of Inner&Outer Brand Experience. What we say is what we are and what we do – this is the way to stay competitive in War for Talents and to gain trust. Because everyone can communicate a transparent and honest culture: whoever has an up-to-date motivation and goals can attract attention to them and only can win.
This story is to be told in spaces – the dimension of the human. Your identity becomes visible and tangible by spatial design: with its needs, passion, awareness. The space planning corresponds to your individual functional requirements and content.
The characteristics of your identity will be transformed into functional design elements. Functions, form language, colors and materials – together they create a look & feel that individually suits your company.
After the concept is defined, it comes to the details. Quality, precision and good timing are the essentials when implementing the project in spaces. Professional technical realization lead to the functioning spaces and objects. The story and the original concept are finally implemented in spaces and are visible and tangible. The users are happy and now they can bring the last component missing – life.