PROJECTS.
.RETAIL DESIGN
PROJECTS.
.RETAIL DESIGN
PROJECTS.
.RETAIL DESIGN
PROJECTS.
.RETAIL DESIGN

Describe your image



Describe your image
SCHUHGESCHÄFT "THOMAS MÜNZ"
Ein neues modulares Retailsystem für eine Schuhgeschäftskette “Thomas Münz”. Das Ziel diese Projekts war, ein Design zu entwickeln, welches die neuen Trends reflektieren würde, ohne die Kundschaft im niedrigeren Preissegment abzuschrecken. Den Kundenwunsch, wohnliche Atmosphäre in die vorher “schrille” orangene CI-Welt einzubringen, haben wir mit natürlichen Materialien, leichten Formen und Wohnzimmermöbeln erfüllt. Das Retailsystem wurde in Russland hergestellt und bereits in mehreren FIlialen verwendet.
Architekturbüro Reich&Wamser
Entwurf: Stanley Reich, Anastasia Potapova
Darstellung: Anastasia Potapova
Ausführungsplanung, bauliche Betreuung: Anastasia Potapova
Tools: Photoshop, Freihandzeichnung

Describe your image



Describe your image
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Hello, my name is Anastasia Langner. I grew up in Moscow and have lived in several cities in Germany since then. I am a freelance designer for spatial communication and the biggest joy I find in new inspirations: exciting people and conversations, nature, music and travel.
Just as the client's identity is important to me in any project, relationships and communication play a big role in the personal aspect. That's why I would like you to meet my own identity and to know something about me as a person.
WHO I AM AND WHAT INSPIRES ME
The world and society are currently experiencing an epochal change. Recent events give more and more impulses to reconsider former approaches: the human with his needs is in the focus, consuming culture will become more conscious after the pandemic, the physical and the digital are blending, but showing both their benefits. I am very inspired by the awareness and mindfulness which modern society is now developing with. With my approach I hope to give people security for that, to feel comfortable and safe.
Design is my personal tool that allows me to participate in these changes, to communicate my vision, to inspire people and to try to make the world a better place. Let's come together: let's network and think together. Life shows that new impulses and inspirations mostly arise due to coincidences. Let's take advantage of this when it feels right to you.
.VALUES
INTEGRITY
What we say and what we do is what we are. Recognizing our own mistakes, standing up for our words, being vulnerable. These values ensure a strong-hold collaboration, which thus offers infinite development potential.
TRUST
A culture of trust ist the key factor for my vision and relates to pretty everything: from trust for oneself to global politics. More and more people are willing to join in - I notice it clearly and that makes me feel harmony.
INTUITIVE THINKING
Following your feeling is not easy, but as experience shows, it is usually the right thing. Intuition is the power that I think we have unlearned through our forced rationality and that can now guide us forward to a sustainable world.
EMPATHY
Empathy is also a superpower in my opinion. Because what is made for the reason of helping people cannot be wrong in principle.