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.CONCEPTS & SPACES

"BUENO DAYS" EVENT BERLIN

Project Owner: Rückenwind Markenerlebnis GmbH

My part: spatial design and planning, material sampling, visualization for social media campagne

How to create an atmosphere for a multi-layered, flavor-intensive brand experience with a premium character, facing the challenge of creating weatherproof architecture for a temporary event with a conscious material usage? For the “Bueno Days” brand event in Berlin, a partner agency “Rückenwind” and I were commissioned to design a temporary space.

 

In order to convey the feel-good factor of the “Living your best life” slogan from the commercial, and also to incorporate more brand identity and product features, we developed a modular façade system with a classic Italian Renaissance character that adapted to existing canopy tents. This scalable system provides space for different sized future event areas such as a café, stage or an entire gallery. Semi-transparent partitions emphasize the complexity of the Kinder Bueno chocolate bar as the product in the middle of this event. Modular planters and benches create a central meeting point at the fountain.

 

As part of the interior design, I suggested sustainable solutions for materiality and lightweight building construction. Grainy circular materials, contemporary techniques such as 3D printing balance a classic Renaissance forms of the gallery and fountain.

As highlights for the “Bueno Days” event, the colleagues from Rückenwind have organized interactions such as a 3D photo box, a dreamy instagrammable Hollywood swing, a wheel of fortune and much more! You can visit the result of our sparkling co-creation on August 23-25 at the Forum an der Museeninsel in Berlin. Try your luck in the Bueno Days lottery!

KLIMA.WERK POP-UP EXPERIENCE

Project owner: taaro

Concept, design: taaro & Anastasia Langner

Visualization: Anastasia Langner

By designing this atmospherical exhibition, we communicate innovative, green, sustainable solutions for naturally cool and balanced cities of the future! In this project for the initiative Klima.Werk of the Emschergenossenschaft and Lippeverband my partner agency taaro and I designed a scalable, transportable, easy usable but meaningful exhibition system to sensitize people for the topic of green cities.

 

The biggest challenge was to design the exhibition to be flexible, modular and operable in different constellations. By applying different equipable tabletop and wall modules, atmospheric areas can be uncovered for any setting such as city hall foyer, workshop, marketplace, trade show or festival. No matter how large, our Klima.Werk system provides space for exchange, well-being and professional expertise to take place here!

 

Through such immersive brand presence, any idea, especially when it comes to human-centered visions of the future, can be communicated in a tangible and emotional way. Through atmosphere we create the feeling and let the visitor arrive gently in the situation. Through interaction and expert content we gain trust based on knowledge. In this way, visitors enjoy a holistic brand experience of a future-oriented innovation that can change the urban world.

NEW WORK SPACE MANUAL

Workspace Design, Strategy and Communication

What is the right approach to consistently implement New Work in corporate spaces across multiple locations worldwide? What is the best way to establish a binding internal brand presence, but still leave enough free space for individual architectural and design solutions?

 

The right answer is: your own New Work Space Manual. In the times of the new normal, when office concepts have to be rethought and remote office is becoming more and more mainstream, it is even more important for corporate locations to communicate: communicate identity, communicate sense of appreciation, communicate innovation.

 

So how does such a manual work? Functional areas are defined according to individual requirements and merge into a dynamic matrix or a space map. Based on this map, it is already possible to create a planning that fits into a given  architecture. 
The thing is, by then your corporate identity is already integrated into the manual. Instead of an external abstract interior design, the rooms come with internal knowledge and philosophy, with trust from the headquarter.


The result is fun! The value of a New Work Space Manual is already apparent after a pretty short time and can become a part of any corporate culture. Are you also looking for an individual concept for your internal brand presence? Then you need this one too

LOGISTICS EXPERIENCE

 

Spatial concept and realization

My doing: interior design and exhibit realization

Project owner and copyright: dreiform GmbH

This brand experience in the foyer of site 7 in Lidwigsburg literally brings together all the paths of STIHL Logistik! By the interactive experience, the module takes visitors to a journey through the processes, the inner world of the logistics halls and the locations worldwide.

This identity-based, physical-digital exhibit represents the center of all paths at STIHL Logistik. Using an architectural model and animated 3D augmented reality content, visitors are given the opportunity to exoerience highly innovative technical processes in the factory halls. Technical expertise is being explained using an intuitive add-on interface.

 

In addition to the exhibit, we developed a floor graphic representing a coordinate system, and also designed a waiting area, consisting of ready-made, upholstered colli boxes. The inclination of the STIHL logo was translated into the seating furniture as the CI-element.

The challenge of this work consisted in the complex intersection between module design, space graphics, a 3D architectural model and the digital component – an augmented reality app. Check out this great project with dreiform here.

STIHL Logistik
City Centers

CITY CENTER TRANSFORMATION

my part: Visualisation

project owner: Goldstein Gruppe

 

As part of the presentation of Goldstein Group at EHI Retail Institute Design Days in Cologne, I supported the visionary architects with the emotional sketches on the topic of "Transformation of the city centers". Using the flexible space design, they showed a concept of how city centers can be used sustainably and future-oriented for everyone.

Generally, the transformation of city centers to a diverse mix of coworking an co-living spaces, stores, urban gardening and playgrounds shows that these places are not just for quick consumption, but also offer social, economic and environmental benefits. Promoting this diversity and sustainability in urban centers helps create vibrant and sustainable communities where people enjoy living, working, and spending their time.

WORKSPACE AIFS

 

Spatial concept, realization

My doing: concept development, realization, project leading

Project owner and copyright: dreiform GmbH

As expansion of the office space at AIFS Educational Center in Bonn, we developed a spatial concept according to the needs of the team and to the existing design. New areas such as Workspace, Project Rooms and Team Lounge were created within this medium-sized area. The hostel-look design reflects the company's activity thematically - providing safety and support for young people on their trips abroad. 2019 the project was successfully implemented in Bonn. Acoustically pleasant spaces inspire the team for their working processes and give freedom for breakout time.

CHANGE COMMUNICATION

 

Strategy and communication

My doing: visual communication (concept sketches), partial realization

Project owner and copyright: dreiform GmbH

On the way to New Work, it is important that employees, as users, can participate and feel being picked up. In a project for the move of our client to a new location, we developed this change campaign. We designed experiences for the team to develop an exciting feeling and co-create the new workspaces with enthusiasm. Designing this campaign, we used visual storytelling as the main tool. Based on initial sketches, the client was already able to imagine these experiences during the concept phase.

 

The realized project of dreiform can be found here.

PLANETARIUM CENTER

 

Spatial concept

My doing: visualization

Project owner & copyright: reich und wamser GbR

Designing a large interdisciplinary experience center near Moscow, we created a concept for the interior of a planetarium.

With the purpose to attract the investors, we focused on showing the hyper-realistic potential of cutting-edge media technologies. This initial visualization was intended to create a wow-effect of blurring the boundaries between the real and the virtual.

KÖRPERWERKSTATT

 

Project owner: Anastasia Potapova

Thesis at the FH Dortmund

 

2015 I graduated from the FH Dortmund with a concept for a studio for physical health and mindfulness in the building of a former worsted spinning mill. The concept represents a place for people to find more time and space for themselves and their bodies. The concept contains following areas:

 

  • Reception, bar for sustainable and healthy food

  • Lounge area with wooden landscape, real lawn and flexible room separation by suspended fabric bales

  • Library with vertical gardens

  • Yoga rooms

  • Fitness studio with equipment 

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