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Updated: Oct 10, 2022

What is the value of a concept phase if you could actually go straight to developing an interior design? Some clients still question the importance of a consistent concept for their brand spaces. Because the results are often too "meta" for them and not always rationally accessible. Can't we just skip the concept?

Spoiler: of course, not. Without a round conception, pretty much is already getting lost at the beginning of the project:

⚠️ there is no space for users to openly place their needs and talk about them. A one-sided perspective is adopted for the project (often that of the lead)

⚠️ Pain points are often concealed, as things are handled in an "efficient" and "results-oriented" manner

⚠️ even in design, some teams give no room for design thinking: processes are linear, solutions are not questioned, as errors are strictly forbidden 🚫

⚠️ Result: a purely aesthetic interior architecture is created that has no relation to the identity, user needs, and the big WHY. Users are confused and feel unheard.

⚠️ The need for tangible transformation is not fulfilled. In this case, more attempts to communicate the transformation, more projects, more avoidable costs arise. This is not sustainable and not conscious.

That's why I always start a project with a concept phase, to solve tasks on a meta-level first and to find the right way before cost-intensive planning and construction. A round concept that answers all needs, serves the purpose and flows in harmony with the identity is the alpha and omega of a successful transformation by interior design. A concept even before the room design is an essential key, because:

✅ Storytelling takes place here. Storytelling is the translation from the language of room design to the language of feeling - in other words, what users feel. The reason why the project is happening in the first place and what it is funded for.

✅ There's an opportunity to really engage users, to really give them space. That seems risky, but it's incredibly valuable in targeting an emotional outcome that works for people.

✅ It frees up additional potential. Using the full potential of the project is very valuable with such construction costs. During a design phase, more opportunities open on how to communicate even more interaction, even more knowledge, even more emotion.

✅ The result is not the same as planned, but a better version of itself 😄! It is consistent, answers the big WHY and reflects the values. Users are satisfied and feel picked up, and part of the transformation.

✅ In the best case, there is no need for political post-communication, because the spaces speak for themselves, live with the users, are being liked and promoted.

Are you or your team planning a spatial use that is not yet defined? You don't have to look for an interior architect after creating your own concept of use. Please contact me for a meeting to get to know each other. Together we will create a coherent concept and design rooms for your identity. Rooms that are right. Rooms that are sustainable.

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